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Diversity: A Business Objective

The profile of the U.S. labor force is changing rapidly.

Organizations throughout the United States are facing an extraordinary new challenge – the increasing cultural diversity of the American work force and the diverse globalization of business markets.

PacifiCorp’s challenge hinges on its ability to effectively engage all of its current work force, and to retain, hire and develop the very best from all walks of life. The opportunity lies in the company’s ability to strengthen itself by drawing upon the diversity in its workplace.

What is Diversity?

Diversity at PacifiCorp embraces a cooperative and supportive work environment that recognizes the value of our differences. This includes race, gender, age, physical and mental abilities, sexual orientation, education, religion and cultural backgrounds. At PacifiCorp, our support of diversity is a critical component of positioning our company for competitive excellence. This ethic is built upon the values of fairness, mutual respect, understanding and cooperation. All employees can contribute unique perspectives for creative ideas and solutions to sustain PacifiCorp’s excellent reputation as a service provider and employer of choice.

Valuing Diversity means viewing differences as assets rather than liabilities, seeing stereotypes for the restrictive viewpoints they are and getting beyond prejudice to appreciate differences.

Managing Diversity means actively welcoming and involving all people to accomplish organizational goals and to challenge assumptions that limit our individual and organizational opportunities. It means creating and managing a work environment of inclusion and acceptance beyond simply tolerating people who are different. We can best support diversity by fostering a work environment that encourages mutual respect and sensitivity for all employees. The company’s leaders set an example of the organization’s commitment to take affirmative steps to build and retain a diverse work force.

Embracing Diversity moves forward PacifiCorp’s commitment to the letter and spirit of equal opportunity and affirmative action laws. While the concept of diversity embraces a broad spectrum of significant differences in individuals, a critical sign of its presence and vitality is the full inclusion of women and minorities within our organization.

PacifiCorp focuses on commitments and strategies that will weave diversity into the fabric or culture of the company. This is neither a short-term effort nor a program that has a beginning and an end. PacifiCorp’s diversity efforts are ongoing, organizational and relevant to all employees.

 

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