Demand-Side Management

Demand-side management involves reducing electricity use through activities or programs that promote electric energy efficiency or conservation, or more efficient management of electric energy loads. These efforts may:

  • Promote high efficiency building practices
  • Promote the purchase of energy-efficient ENERGY STAR® products
  • Encourage the transition from incandescent lighting to more efficient compact fluorescent lighting
  • Encourage customers to shift non-critical usage of electricity from high-use periods to after 7 p.m. or before 11 a.m.
  • Consist of programs providing limited utility control of customer equipment such as air conditioners
  • Promote energy awareness and education

Potential Study

To further improve the analysis and delivery of demand-side management resources, we completed a systemwide study to identify achievable market potential of additional demand-side management and energy efficiency opportunities over the next 20 years. Designed to assist with the planning and modeling efforts of our Integrated Resource Plan (IRP), this study was agreed to as part of MidAmerican Energy Holdings Company's March 2006 acquisition of PacifiCorp. Links to the study and related documents are below. 

Study documents:

PDF Volume I – Assessment of Long-Term, System Wide Potential for Demand-Side and Other Supplemental Resources

PDF Volume II – Appendices

Supplemental Materials 

Programs for Customers

For more information on demand-side management programs, please visit our customer Web sites:

Pacific Power customers (Oregon, Washington, California)

Rocky Mountain Power customers (Utah, Wyoming, Idaho)