Leadership team

Cindy Crane, CEO, PacifiCorp

 

Cindy Crane is CEO of PacifiCorp, overseeing the delivery of electricity service to 2 million customers and presiding over the company’s two retail divisions: Pacific Power in Oregon, Washington and California and Rocky Mountain Power in Utah, Wyoming and Idaho.

Cindy began her career at PacifiCorp in 1990, conducting due diligence and advising on mergers and acquisitions. Cindy was at the center of further mergers, acquisitions and restructuring in the years that followed, helping guide the company as it became the largest grid operator in the West.

Cindy’s firsthand experience provides her with in depth knowledge of the functions of the enterprise, from running coal mining operations to serving as managing director of the company’s regional transmission project to serving as president and CEO of the Rocky Mountain Power division. As head of Rocky Mountain Power, she worked closely with state and local governments and private companies to develop greater renewable energy resources for customers, helping shape the future of energy in the western U.S.

Under Cindy, Rocky Mountain Power led the way in improving air quality by investing in emissions control infrastructure at thermal facilities, well before they were required by federal regulations. Additionally, during her tenure, the company developed its first five utility-owned wind projects in the state of Wyoming.

Cindy retired from Rocky Mountain Power in 2018 before becoming CEO of Enchant Energy Corporation, an emerging environmental services company focused on decarbonization for industries and communities. She remains Executive Board Chair of Enchant Energy Corporation. 

Also in 2018, Cindy was tapped by Utah Governor Gary Herbert as Founding Chair of the Salt Lake City, Utah, Committee for the Games. This organization, where she still serves on the governing board, is working to bring the Winter Olympics back to Utah in the coming decade.

Cindy was honored with the ATHENA International Leadership Award in 2018 and with a lifetime achievement award in Utah Business Magazine’s 2019 Woman of the Year issue.

Cindy also serves as the Chair of the University of Wyoming’s School of Energy Resources, which is dedicated to energy-driven economic development for the state of Wyoming. The institution is developing innovative new uses for coal in manufacturing and is home to the Nuclear Energy Research Center. The organization is also advancing programs related to carbon capture and storage, wind and hydrogen energy resources.

In 2023, as the electric power industry continued to face emerging challenges related to supply chains, shifting economic trends and growing extreme weather threats, Cindy returned to PacifiCorp as its CEO and has undertaken a wide-ranging program to help the company deliver results for its customers and communities while adapting to an evolving operational environment.

Gary Hoogeveen, President and CEO, Rocky Mountain Power

 

Gary Hoogeveen is president and CEO of Rocky Mountain Power. He is responsible for the company's transmission and distribution operations, customer service, regulatory and legislative affairs in Idaho, Utah and Wyoming. Hoogeveen is additionally responsible for PacifiCorp’s coal fueling and mining operations as well as all-natural gas fired, coal fired, and geothermal generation operations.

Prior to his current position Hoogeveen served as the Senior Vice President and Chief Commercial Officer of Rocky Mountain Power and President of Kern River Gas Transmission company for four years.

Hoogeveen currently serves as Chair of the Salt Lake City Chamber of Commerce Board of Governors and Chair of the EDCUtah Board of Advisors. Hoogeveen also serves on the executive boards of the ASPIRE Center at Utah State University, Envision Utah, and the Utah Sports Commission. He dedicates his time to others within the company through both formal and informal mentoring.

Hoogeveen earned a Bachelor of Science degree in physics from University of Northern Iowa, and a Ph.D. in space physics from Rice University.